Real Estate Sales Training with Leader's Choice

Navigation: Home / Testimonials

Real Estate Sales Training Testimonials

Success stories from the trenches

Dear Mr. Leader,
The Leader's Choice program you presented has taught me what is necessary to be a leading Real Estate professional sales person. Your enthusiasm, yet caring attitude toward the agent and client has developed tremendous confidence and abilities in my approach to sales.
You presented an excellent, thorough, abundance of techniques and material that has been refined over many years in the business. The presentation and the materials are all very professionally done.
Mr. Leader, you truly show you care about each and every agent's individual success and development. Your high energy level was unwavering each week, and all day during the session. There was plenty of personal attention to any questions, and you were always available.
I have been a licensed agent about 5 months and feel that with that level of experience and training, the Leader's Choice program came at the perfect time in my development. It has been the perfect course, at the perfect time. With my experience before the Leader's Choice course, I knew and understood enough to really be able to absorb the material, dialogue and techniques.
Thank you for presenting such a fine program. I highly recommend this program to all.

Sincerely,

Kurt Tauzel, REAL TOR®
Ebby Halliday REALTORS®

Dear Mark:
I wanted to take this opportunity to thank you for conducting the Leader's Choice Seminar in the Pittsburgh area this year. I am glad that I was able to be a part of this amazing learning experience, and I know that I will be using many sections of this program for years to come.
Feeling that my skills in prospecting and time management were somewhat lacking made me decide that this course just might be what I needed to take my career to the next level. And I am very glad that I took the time out of my busy schedule to attend the entire seminar.
Your course gave me the tools to improve my skills, the confidence to know that I am in control of my own income capabilities, and the dialogue and steps for success.

Again, thank you for bringing this amazing seminar to our area!

Sincerely,
Anna Marie Dulik,
Howard Hanna - Simon Real Estate Services

Mark,
As a brand new agent, Leader's Choice has provided me a tremendous foundation. I feel I now have the practical tools and professional dialogue to build the business and desire. Above all, it has increased my confidence and instilled in me a firm understanding that "if it is going to be, it is up to me."
I am in total control of my failure or success... and I choose success!
Thank you for everything!

Ruthann Goozdich,
Howard Hanna

Dear Mark:
As this class draws to a close, I wanted to express my appreciation to you and all those involved in Leader's Choice. I have found the classes to be very informative and empowering. You have provided me with the tools necessary to move my real estate career to the next level and beyond.
The class on "The Cost of Waiting" was taught at the perfect time. One of my listings was not just the highest price home on a street but the highest price home in the neighborhood. An offer came in (1 had the buyer too) which was about 18% less than the asking price. During the negotiating process I used "The Cost of Waiting" technique with my sellers and they saw the value in my words. Today I am in possession of a commission check slightly over $6,000 and have bragging rights of being the agent to sell the most expensive home ever in the community of West Newton.
Thank you again for all your words of wisdom. Your offer of continued support is comforting and I am looking forward to becoming active with Leaders Elite.

I wish you continued success with Leaders Choice.

Respectfully,
Deborah Puglia Team Captain
Mid Mon Valley Money Makers
Howard Hanna - Simon Real Estate Services

Mark Leader Courses
I have been a participant in Mark's course for the last 9 weeks. During this process I have learned to look at myself and my career in new ways.
First, I have learned how to look at what I am doing as a whole. Then I am able to decide in a better way which activities to do first. My time management is improving. Secondly, I have learned a lot of new ideas for dialogue and technique in different client situations. What I appreciate most about these is that they are all ethically based, which is important to me.
And, finally, I feel I have grown so much in these last 9 weeks. I feel so much stronger, and better able to deal with whatever situations are thrown my Way. As my confidence and commitment to real estate has grown, my desire for personal growth and change has grown. I felt the need to upgrade my appearance to a more professional level, which I am sure is aiding in my personal achievement. I have also been able to quit smoking, which I have wanted to do for a long time now, but was never able to find the motivation.
CD#4 what helped me to do this. At the end of the CD is a message about controlling your habits that really spoke to me. I will forever be grateful for that alone.
I feel I am forever changed for having attending this class, and would highly recommend it to anyone.

Thank you for a great experience.

Sincerely,
Debbie Sterrett,
ABR, CNE
Howard Hanna Fox Chapel
412-965-7806 cell

Dear Mark,
Just wanted to say thank you for nine weeks packed full of real estate ideas! Mark has the answers to most any question or situation that can arise in any real estate transaction or situation. What is taught is hands on and we all got to apply what was taught in class each week. Every week we received instructional CDs which paralleled and reinforced each lesson. Just pop them in your CD player while driving to keep you on top of your game. Mark teaches us how to use open ended questions to get our clients talking and feeding us the information we need to land each listing appointment. He shares his tried and true techniques via all of our senses. We all received a binder full of information which can be easily referenced. There is also online and phone support available. Mark can take any negative situation and put a positive spin to it. He teaches us to do the same while encouraging us to think on our feet and to believe in ourselves. If we believe, so will our clients. 1 now realize the power of a listing. Having listings is money in the bank. (I did get 2, listings, 4 buyer listings, and 1 listing sold during this seminar." also have a good 7-8 pending transactions. All of these were largely due to techniques I learned at the Mark Leader's Seminar). Money and time well spent! Thanks Mark!

My Regards,
Cathy S. Petrulli,
Hanna Braves-Pittsburgh

Dear Mark,
I am writing this letter to thank you for the most comprehensive Real Estate training course, I have ever taken. I was a "sweat hog" In 1990, and I have taken numerous other training classes in years past. BUT ... nothing had the effect that your confident training had on me. The camaraderie, acceptance, and accountability gave me the push I needed to make this class a step toward excellence. Not only in my career, but in my personal and spiritual life. I loved the personal stories and even got good at the role playing. During this 9 week timeframe, I generated as much business as I Had the entire previous year. But more importantly.....I LOVE MY JOB. I finally feel in control, and have developed habits that keep me focused.
Learning Excellence
Achieving Dreams
Earning and Realizing Goals
Seeking the path to personal and professional success!!!!!!!!!!

My Sincere Gratitude
Peg Rayher
Howard Hanna Norwin

Hello Marylyn,
I am sure you are onto the next group stuck in past routines. I know Tom has dropped you an email and I wanted to do the same. We are still listening to the CD’s and reviewing all the great information we learned.
Just wanted to share with you our experience over the weekend; Tom and I did an open house yesterday with an excess of 20 plus parties going out in a very nasty rainy day.
We have not done a lot of open houses together. This worked out great as we would hear phrases being repeated from each other such as "Let me tell you how I work", "Are you renting or do you own", "Fair enough" and "Lets Pretend". Believe it or not we got 9 quality leads out of it and 2 that look pretty definite already.

Oh my goodness, it is a part of us and we had no idea!!! All kidding aside, we have not stopped learning and will continue to use everything you taught us. We so appreciate you being there for us with all the struggles we went through and put so much into helping each of us in the class. Obviously we know how your consistent high energy is not an easy thing to do.
Actually we are going to meet tomorrow to continue the group and help each other stay on track. Obviously, Tom and I will keep you informed and hope your year in 2009 is a great one.

Thanks again.

JILL K STROMBECK, CBR
Realty Executives B. W.
Cell: 508-309-9983
Website: www.homesbuyjillk.com
Email: jillkstrombeck@comcast.net

RE: Leader's Choice Program
The best part of Mark Leader's program for me was using the tools given in class out in the field and seeing that they worked!! I had an existing mindset about sellers and buyers reactions to various things that was incorrect in many cases. Once I found that one tool worked, I had confidence in the next and then the next. This course has been and continues to be very enlightening.
The area in which I improved the most and gained the most confidence was in seller listing presentations that resulted in signed listing contracts for saleable properties. That was exactly what I had hoped for when I committed to the program.
I would recommend Leader's Choice to any Realtor in my company because you will walk away with what none of us thought was possible - a manual for this profession that is truly remarkable. You'll find yourself using many of the techniques not only in business but also when you're talking to family and friends. It's a manual of fine thinking that results in easier and more fruitful conversations. As knowledge and confidence ascend, frustration descends and this profession of ours becomes more fulfilling as well as more profitable.
Sincerely,

Kathleen Humphrey
Realty Executives
Hyannis, MA
508-362-1300 x46

Marylyn B. Schwartz, CSP President, Teamweavers
Master Trainer for Leader's Choice
35 Fleetwood Avenue
Bethel, CT 06801
Dear Marylyn,

Thank you for a very invigorating experience the past few months in Leader's Choice. We have certainly learned some new techniques and reinforced some old tricks of the trade we never even knew about. Despite all of the years of experience on our team this market has made us feel helpless and a lack of control, your program has empowered and reinvigorated all of us.
One of the real strengths of your training is that you tailor our classroom experience to our real-world environment versus simply expounding a bunch of cookie-cutter sales-speak. Your techniques combined with the Leader's Choice content materials have prepared us not just for the next few months, but for an entirely new way of doing our business for years to come.
Thank you again and we're all looking forward to applying some new-found approaches and more importantly - closing new deals!

Best Wishes,
Keith, Linda, Kathryn, Phil, and The Wizard

Realty Executives
144 Moody Street, Suite 24-2
Waltham, MA 02453

RE: Leaders Choice Class

Marilyn Swartz

We have come to the end of this very intense nine week class. Haven taken this class once before I did not think I could learn anything new. When I took this course two years ago I walked away with a new found confidence and this time not only has my confidence improved but I also finally realize how important listings are.
Primarily a Buyers Agent, I was always afraid of taking listings, and worried about not being able to sell the homes and the expense of marketing.
This course has taught me to look at it in a different way. Once I analyzed my past selling history I realized that most of my business did come from my listings. I now have a new and fresh look towards taking sellable listings and learning how to overcome objections was another big break trough for me as I was always trying to appease Sellers by standing by and waiting for the "go ahead". I now find myself asking more questions, not taking “No” for an answer and surprise myself by actually getting a yes instead of "I will call you".
I would recommend for anyone to take this class and get a fresh new look at how to become successful even in these tough times.

Thank you Marilyn for all you do to get us out of our comfort zone.
Sincerely,
Marion Chase
Realty Executives Advantage
473 South Street,Ste.#2 Raynham, MA 02767

January 23, 2009

Proving the Power of Positive Thoughts and Positive Action

By Mark Leader

Real estate professionals can easily become absorbed in today's negative news stories about a failing global economy, when they should instead be focused on the positive news about the real estate market.

"What positive news?" you may ask.

Let's start with this: while the experts continue to discuss the ups and downs of the market, life goes on. That's right. People get married, people get divorced, people change jobs, babies are born, kids go to college and people die. And, because of all this, people buy and sell houses. Here's another positive thought: in the United States, 30% of people own their homes without a mortgage. Another 30% purchased their homes more than five years ago. This means that all these people (60% of homeowners) have equity in their homes.

More positive thinking: instead of focusing on the fact that 6% of the population is unemployed, think about the 94% of people who are working.

The truth is, there's never been a better time to buy real estate. Interest rates are low and there are plenty of homes available at reasonable prices.

Personally, I'm looking for property to buy right now, because I have confidence that the property will rise in value in five years.

I would like to see every single real estate agent in America buy an investment property right now. If you really, truly believe in the future of real estate, then you should be out there demonstrating that belief by buying something yourself.

If the real estate community really wants to change this market, then every single real estate agent in the country should come together and buy what we are selling: property.

Imagine the impact on the housing market and the economy if every single one of the National Association of Realtors 1.3 million members bought an investment property before the end of the year. It would turn the market around completely and eliminate all the foreclosures which are a drag on real estate values.

When Warren Buffett invests in the stock market, he reassures the rest of investors that he believes there are investment opportunities out there. His investments can have a huge effect on the stock market.

Now imagine the kind of impact that 1.3 million Realtors can have on the housing market. Within 90 days, if each Realtor purchased a property, it would send a message to the world that investing in real estate right now makes sense.

In addition, these real estate agents would be increasing their own family's wealth and security.

I call on every Realtor in the country to quit believing in the negative press and to stop just telling people to buy real estate. Instead, each and every agent should show their customers and the rest of the world that they believe in the power of real estate to build wealth by buying property themselves.

Mark Leader is the creator of Mark Leader Courses. For more information, please visit www.leaderschoice.com.

December 10, 2008

Mr. Mark Leader,
I have always admired and emulated individuals who work smart to achieve a pinnacle of success. So, when this program was offered to Ebby Halliday agents, it was easy to ascertain the value that was presented especially when Mr. Leader was to be the instructor. The fee is nominal in comparison to the menu of mountainous strategies and effective dialogue that was served up on a motivational platter during the ten week seminar. Every aspect of the real estate experience is addressed and tackled. Seasoned agents are challenged to refine their skills while new agents are in the enviable position of absorbing tested tactics that will take them to the top. This program unified our office as well as the Ebby organization. The dialogue, role-playing and motivation CDs have been an invaluable tool to conquer any market! Mark Leader was the right person at the right time to help us position ourselves to succeed in the real estate market place!

Alfonso Gonzalez
Ebby Halliday Dallas, TX

December 10, 2008

Mr. Mark Leader,
As a fresh new real estate agent that was greener than a golf course, your seminar was exactly what I needed to step up the game. The proper club used at the right time, with an enormous amount of practice can give even Tiger Woods a run for his money. I too, am now armed with concise dialogue that utilized at the exactly the appropriate situation can rival a seasoned agent! Listings appointments are "a hole in one" every time. (Tiger Woods would be jealous!) I whole heartedly endorse and recommend this seminar to anyone who did not have the foresight to see its value, the first time it was offered to them. Mr. Leader is a time-tested, street smart individual that advocates old-fashioned hard work and persistence. He has been the motivation stick we have all aspired to reach, week after week.

Mr. Leader, thank you for this necessary program and the support system to help anyone succeed! Arti Desai
Ebby Halliday
Dallas, TX

December 10, 2008

Mark Leader, Founder Mark Leader Courses
8 Whispering Pine Place
Barrie, Ontario L4N 9R9

Dear Mark,
I feel like I have been in a whirlwind for the past 9 weeks! I knew that I would miss something special if I didn't sign up for your course, and I don't like regrets. I was right, and I am now patting myself on the back for investing in myself and my future by taking your Leader's Choice Course. This is the best 9 weeks of intense training that I've experienced in my 25 years as a Realtor. Mark, I needed a boost and some new ways of looking at the business. We sometimes get in a rut and cannot see the opportunities all around us. That's the best thing you have done for me:
Change my thinking! Not that I have not heard a lot of your message before, but your down-to-earth delivery and the way you make it fun creates an atmosphere that makes it easy to believe your message. I know that I can do more than I have ever done before, and I will make the changes that I want in my business.

Thank you for sharing with us so many of your secrets. Your scripts are invaluable and I have already incorporated many. I am still practicing, and I am reaping the results of my efforts of the past few weeks. Mark, I expect to double or more my business and profits in the next year. I will let you know how it goes.

Have a great Christmas with your family, Mark, and an especially blessed New Year! I will be praying for that and thanking God for you. Thanks to your staff, too. They have been terrific!

Susi Mitchell Broker/Agent
Susi Mitchell Team Ebby Halliday Realtors

Real Estate Professionals,
I have been very excited by the Mark Leader Course. If you have ever thought "I need to develop a system" then this is the class for you. It has given me all the tools I need to be as successful as I desire. The rest is up to me!

Tamie Hurt, Realtor
Ebby Halliday Realtors

December 10, 2008

Mark Leader Leader's Choice
8 Whispering Pine Place
Barrie, Ontario
L4N9R9

Dear Mark,
Thank you for these 9 weeks of intensive training in the real estate industry. As an agent in the business only 18 months, I consider this invaluable time and training to put my early career on the right path. I am blessed to be associated with a company like Ebby Halliday, Realtors that enjoys respect, integrity and professionalism unsurpassed in the industry. My company also offers the very best training for its agents, so it is no surprise that the Mark Leader Courses have been made available. I believe you are in tune with the market today - the way agents and clients conduct business. You make sense! I am more comfortable in speaking with clients and prospects, more aggressive in my daily prospecting and excited overall about my future in this business - and that is being said in a "down market"!!!

I have and will continue to recommend the Leader's Choice training to new and seasoned agents. This course is for everyone - no more status quo.

Sincerely,
Barabara Barnett, Realtor

December 9, 2008

I want to say what a life changing event the Mark Leader course has been. I have taken many other courses, but Mark has the real techniques to make an agent a real winner. The objection handling techniques in particular are very valuable. I finally know exactly what to say and when to say it. I would recommend this course to every agent serious about their production.

Paulette Cuellar
Ebby Halliday Realtors

The Leaders Choice experience has been, and is, a renewal for my spirit and enthusiasm about my life and work. There have been so many wonderful conversations with people whether they were encountered with Expired Listings, Cold Calls, FSBO contacts, my Friends and Customers. A much needed renewal and recommitment to achieving my goals has been realized. I am looking forward to each day to apply the information that has been so effectively presented. There are messages in this program that applies to the basics for education, family, work, spiritual growth, and days off. Because of this first six weeks experience, I am grateful and humbled by the truths that have been presented. I appreciate the opportunity to manifest the strength that will exceed my expectations with each day that passes. To The Leaders Choice, thank you, thank you, thank you!

Vernell Gray
Ebby Halliday Real Estate, Inc.
214 850-6880 cell

I am one of your students in Dallas, working as an agent with Ebby Halliday Realtors®. I received my license just three months ago. I had no previous experience in real estate, and I am new to the area. With few friends in Dallas and no family, I must build my customer base from scratch. Tomorrow will be the seventh session of our nine- week program and I already got my first listing.

Had it not been for your phenomenally well crafted process I would not have been able to convince my client to list her home with me. Your course has given me both the tools and self confidence to become successful in the real estate business. I was once skeptical about the class, but now I feel it was well - worth it. I am so glad that I learned these techniques from you so early in my career.

Thank you from the bottom of my heart

Jorge Goldsmit
Realtor®
Ebby Halliday Real Estate, Inc.

TO: LEADER'S CHOICE
TO WHOM IT MAY CONCERN:

I AM A LICENSED REALTOR SINCE 1977 AND CAN HONESTLY SAY THAT MARK LEADER'S PROGRAM HAS GIVEN ME THE ADDITIONAL TOOLS NEEDED TO ASSIST ME WITH HANDLING SELLER'S OBJECTIONS.

MORE IMPORTANTLY IT HAS HELPED ME TO BE IN CONTROL AND NOT BE CONTROLLED. IF IT IS TO BE, IT IS UP TO ME!

THESE 9 SESSIONS HAVE HELPED ME TO REFOCUS ON WHAT IS IMPORTANT..... LISTINGS, LISTINGS AND MORE LISTINGS! HOWEVER, TO GET THESE LISTINGS, ROUTINE WORK IS NEEDED! THE TOOLS THAT LEADER'S CHOICE PROVIDES ALLOWS ONE TO REFOCUS ON WHAT IS NEEDED TO BE SUCCESSFUL. IF YOU TAKE THE COURSE AND FOLLOW IT, YOU WILL FIND THAT IT IS MONEY WELL SPENT!

SINCERELY,

DONNA WISNIEWSKI ANNAPOLIS, MD
CHAMPION REALTY 410-224-7118

I've been in the real estate business now on a full time basis for more than 25 years. I've experienced several down markets during those years with this one being the most severe!

Leader's Choice and Mark Leader have given me the re-fueling and fine tune-up that I was in need of to make it through this unprecedented period.

I am glad that I committed to finish Mark's 9 week program!

John Wisniewski, GRI Associate Broker

Annapolis, MD Champion Realty, Inc.

The Mark Leader Course has been an eye opener for me. It has helped me in many ways of doing my Real Estate business as well as building my confidence. The course has taught me how to acquire listings, build inventory, go on listing appointments and plenty more. I have received guidance on scheduling my time for work and still make time for family. I would recommend this course to anyone new or experienced. There is always something new to learn.

Sharon Crew

Chestertown, MD

Champion Realty, Inc.

Dear Mark,

When I started this program, I along with many of my colleagues had been adversely affected by the negative press in the real estate industry. I believe after hearing it so often, I actually believed it. What your course did for me is make me realize that there will be hundreds of thousands maybe millions of homes sold this year and there is absolutely no reason I shouldn't be the one selling them. You had me focus on getting back to the basics, looking at every new, past & potential client as new business and treating it that way. I feel that I am refocused, reenergized and in general enthusiastic about my career again.

Having sold over $200,000,000 million dollars of real estate over the course of my career, you would think I would be immune to media hype but none of us are. I am grateful to have met you and for the opportunity to learn and implement your systems. I agree with you that automation is the key to success and nothing beats personal contact. My sincerest thanks for your fabulous presentation and high energy. I would take your course again and again.

Sincerely,

Bonnie Johnson
Stevensville, MD Champion Realty, Inc.

I have just finished nine weeks of the Leader's Choice program with Mark Leader. He taught us excellent up to date dialogue and some new ideas.

This program reminded me of things I knew, but had gradually stopped doing over the years. It reminded me not to take shortcuts and to follow the process. Above all, it stressed the need to prospect constantly and that listings are a realtor's livelihood.

I would highly recommend this program to jump start new agents and to give seasoned agents a shot in the arm.

Thank you Mark!

Sincerely,

Suzanne Fair
Pasadena, MD
Champion Realty

Mark Leader,
being one of the leading trainers in the industry, has imparted to me vast knowledge of technique and information to help me perform and meet my everyday challenges in the Real Estate Industry.

I am grateful for his help.

Betty Garber

Centreville, MD
Champion Realty

Dear Mark,

I have been a Realtor and have been with Champion Realty, Inc. since they opened their doors.

I have thoroughly enjoyed this nine week class and it has been another growing experience. I feel so fortunate that we had you as our Trainer. You are a wonderful teacher / trainer and all of the information you have shared and taught us is very good, practical and skills that can be used right away in the field. The role playing in class was very helpful and you are a Master in all of these fields. The objection handling was another part of the class that was very helpful.

Thanks for keeping us on track through the nine weeks and for all your inspiration.

All the best,

Karlton F. Morris, Jr.
Annapolis, MD
Champion Realty

Mark,
Thank you for your program and your enthusiastic leadership. I have not been your best student and have been dragged kicking and screaming to a level beyond what I thought capable.

I most appreciated the many points of information on all topics Real Estate and the practice we had on dialogues.

I will be using your program materials for years.

Sincerely,

Colleen Minahan
Centreville, MD
Champion Realty

Dear Mark,

I want to say the money that I spent on the “Leader’s Choice” program has been the best investment that I have ever made. I have walked away from each session saying “WOW” especially session 6.

As our leader you made the hours seem like minutes because you kept us interested due to your knowledge and encouragement that you continue to give each of us.

Mark I would like for you to know how much I appreciate the way you pushed us out of our comfort zone but in the same manner let us know that it is okay to not be perfect but to just keep trying. I also would like to say thank you to your family for allowing you to travel and devote your time to total strangers to help us succeed in our businesses as well!

Sincerely,

Debra Nelson
Greensboro, MD
Champion Realty

This program contains information that we think we learned previously but is presented in a way that gives you “aha!” moments. It's relearning everything we thought we knew in a different & much more productive way. It's intense and candid, frustrating and motivating. It provides a backbone to the business of real estate. A timesaving tool box for our business, all in all, time well spent. No matter where you are in your career, this program will give you everything you need to succeed.

If you want to see where you CAN go- take this class.

Susan Harris
Champion Realty

The Leader's Choice Career Development Series has been extremely beneficial. I find that I am conducting my business in a more streamlined and focused fashion. The program has refocused my energies on the activities that are most profitable - obtaining listings. I feel equipped to handle any objections a prospective client may have. The course has provided me with the process, dialogue and tracking system to be successful.

I would highly recommend the course to all agents, new and experienced.

Respectfully

Tina Cadden Jenkins
Champion Realty

To Whom It May Concern:

As a relatively new agent, I felt there would be benefits in taking the Mark Leader Course to help strengthen my skills in listing and selling. I wanted to be able to better sell myself and Champion Realty.

The program has provided great dialogue in helping to overcome objections, approaching For Sale By Owners, and Owners of Expired Listings. Building inventory has become a high priority of mine, despite when I entered the class; my preference was being more a Buyer's Agent. The CD's were a great refresher throughout the week and helped to keep me on task.

I have found that the time that I devote to Real Estate as a full time agent, covers many more aspects, tasks, and challenges for which I can not report as credit. i.e.: open houses, home inspections, local Chamber Meetings & Functions, Local Board Meetings & Functions, continuing ed., final walk through inspections, office caravans in previewing new listings, duty time. Reporting and statistics could conceivably be a downer for many.

Overall the class was very good and worth the time and money invested.

Regards,

Susan Chambers
Denton, MD
Champion Realty

Since enrolling in the Mark Leader Course I have reinforced my commitment of being a professional and have generated more business by doing the simple things the course has taught. The course has reiterated time management to me. It has taught me that you take for granted and become too relaxed. There is business out there to get if you want it no matter what is going on in the world. I have learned things as a manager to pass onto my agents to keep them busy and productive. I would recommend this course to anyone, new or experienced in the field of real estate.

Patsy Whiteley, GRI Associate Broker/Manager

Chestertown, MD
Champion Realty, Inc.

I would just like to say that I have thoroughly enjoyed the Mark Leader course from start to finish. This has been especially helpful as a new real estate agent. All of the processes for handling various situations have given me the confidence needed to move forward. You can see that Mark Leader is truly passionate about having each student participate and actually take something away from each session. I would personally recommend this course to anyone in real estate sales whether they are new or experienced agents. In this market that we are facing, it is great to learn something new or just refresh yourself on the basics of this industry. Knowledge is power!

Best regards,

Carmela Whitsett
Pasadena, MD Champion Realty Inc. 443-618-6051

The Mark Leader program has opened my eyes to the possibilities of what can be achieved and accomplished when a committed level of effort and determination is dedicated.

The atmosphere and environment is competitive but in a way that makes you improve by refining your approach.

The Mark Leader program represented to me both a challenge and an opportunity. The challenge of working and striving to achieve beyond where I felt I could be and the opportunity to work with some of the top real estate agents at Champion Realty to refine and improve my skill set to move beyond my comfort zone.

The program stressed accountability not only to the team but to myself. Establishing goals and developing techniques and processes to achieve those goals

The Leader’s Choice program was perfect timing and just what I needed at this time in the MARKET.

All of the tools and essentials has jumped start my business and given me that boost of energy & motivation to BE A CHAMPION!

Brian Schilling
Annapolis, MD
Champion Realty

Dear Mark Leader;

This is my testimonial letter regarding the Mark Leader Leader's Choice program.

First I would like to say that as a new Realtor this program has been very enlightening, I believe that I will forever be a better agent when I apply the practices that I have learned in this class.

I have only one listing as of this time and it is a difficult one, it is over priced, in need of major updating and the seller is quite difficult to deal with, he did inherit the property that his parents built in 1966, unfortunately for me this home has not had any improvements since it was first constructed in 1966!

I made several mistakes when I took this listing, first thing I did was I let the client set the commission rate to 5%, he stated that if I were to ask for any more than 5% he would just have his "friend" the lawyer take care of the paperwork and he would sell it himself, we had not yet had the class on commission objections so I let him set the rate, after taking the class I can tell you this will not happen again, I now feel I can explain to the seller why I need to get 7% on each listing, how Champion is a nationwide company with National Advertising, I will explain the Marketing Plan, I will explain that other agents will have more interest in showing the property and helping us get the property sold if they are offered 3.5% as opposed to 2.5% as well as the value that I bring to the table as an individual.

My second mistake was that I did not take enough time to truly evaluate the property, I did my CMA's based on a conversation that I had with the client prior to going to the home, it was not until I had an Open House and spent time opening doors and windows (inside and outside) that I realized how much work was needed to get the property sold at the price the client is asking, I believe that in the future the sessions on Controlling the Pricing Presentation and pricing will be of great benefit, I have already been using the tactics of getting a Price Reduction with this client (unsuccessfully to date) and feel that he will either agree with me soon to reduce the price or he will be looking for a new agent as I can not keep throwing good money at a bad situation for both the client and myself.

I also believe that the information that I have received from the class on FSBO and Expired listings has enabled me to get 90% of the listing appointments that I have had, I do know that using the dialogs provided to me has been extremely helpful, I will continue to use them through out my career.

I would recommend this program to anyone who has been in the Real Estate business for any length of time (seasoned or newbie's) seasoned professionals who want to find ways to be more successful in the future than they have been in the past, newbie's who want to build a strong business from the beginning, if they follow the practices, techniques, tactics or what ever you wish to call the processes learned in the Leader's Choice class there is no reason that you can not become one of the Top Realtors® in their market!!

I would also like to make one more statement, I truly feel that the support and encouragement that I have received while taking this course from Mark Leader and his staff has been unsurpassed in any training that I have taken in my work life, I was in telecommunications for 28 years (10 of that in Sales), in Automotive Sales for a couple of years, never have I felt that the trainers I worked with before were really interested in my success. Mark Leader and his team have shown me what all the other trainers that I have taken courses from were lacking, true commitment to their trade.

Thank You so much for what you have shared with me, I really appreciate you all!!!!

Judy Nelson Champion Realty, Inc. Pasadena, MD
410-271-2440

To Whom It May Concern:

I am a manager of a Champion office. I took this course because I wanted to be able to assist any of my agents who were taking the course, understand what their concerns were, and refresh me, too, because I also list and sell property in addition to my other duties.

I participated in assignments when the week allowed me to. I think it was a wonderful course for the following reasons:

It focused attention on the money-making aspects of this business - getting listings

It furnished great dialogue to use - especially for objections

CD's, books, materials to refer to were invaluable, and

It gave me the opportunity to work with other Champion agents from other offices.

I definitely would recommend this class to other agents - especially new ones.

Nine weeks seemed like a long time, but it truly did "fly by." My only criticism is that there are many real estate activities that take up an agent's time that are not counted on the weekly scorecard for accountability. These "other" jobs (attending closings, office meetings, desk duty, walk-through, etc.) can require an enormous amount of time leaving little left to get credit for.

Although I did achieve some credits for new listings and other activities, I chose not to send in an accountability statement because I was away one week and wasn't able to participate in everything. I did, however, enjoy the class and feel it was very beneficial.

Sincerely,

Sherry Noren
Denton, MD
Champion Realty

Let me begin by asking you a question:

Are you finding it difficult to focus and motivate yourself during these changing times in Real Estate?

The reason for asking is that is exactly where I was eight (8) weeks ago when I started the Leader's Choice training and looking back the most frightening thing was I didn't even realize it.

To date I've found so much of Mark's teachings beneficial i.e. (listings are the way to the top, daily prospecting with my number "1" priority when I go to the office being to book my appointments, daily confirmation using the Leader's Creed, along with the great scripts and processes). However, if I had to pick one thing that has helped the most it would be that I feel like I've regained my focus in all areas, personal and professionally.

It has been the motivating factor in becoming more dedicated to my career and achieving my goals than at anytime during my Real Estate career.

I recommend the Leader's Choice Training with only one reservation: If you are not willing to totally commit, roll up your sleeves and go to work to improve yourself both personally and professionally, save your money!

Gary Orders
Annapolis, MD
Champion Realty Inc.
410-271-3086

Hi Mark,

I'm not sure if you remember me. I was in your Detroit class in early Spring.

On Wednesday my Broker honored me in front of everyone: our company owner; our former owner; and the other 120 agents in our office. Jon told everyone that I went to the Mark Leader training class and "drank the kool-aid", and have since increased my deals significantly. From December 2007 thru March 2008 I had no sales. I almost left the business. In the 20 weeks since completing your class, I have closed 14 deals. I have four more scheduled to close by the end of the month for a total of just over $3,000,000 in sales. What can I say but "Thank you so much!"

There are other successes too. I've taken four out-of-town vacations and spent many "guilt-free days" with my five-year old. I'm finding time for the gym, church, and some charity work.

Most of the success has been due to an attitude shift; believing that great things are going to happen; believing that there is a way to get even the most incredibly difficult deals together.

Before your class, I think I was looking to find someone else to "rescue" me. Through your class, I found the power within myself to drive my own success.

I heard myself tell a client: life is like a game of shoots and ladders, you may land on a shoot, but you don't stop playing. The next day, they went out and found a ladder - we sold their house at asking price, and bought another one for a steal. They had wanted to take their house off the market and wait a year before talking about real estate again.

Oh, and do you remember how you were telling me to let go of my past and forget about the dead-beat dad. You kept telling me that I'll find a great guy. I kept telling you that I wasn't looking for "him"; that I just wanted to pay my bills. I may have found the great guy too :-)

I still have a long way to go.

I know that you know that you are doing great work.

Just wanted you to hear it again.

Peace,

Diane Cancro
Max Broock Realtors
Mobile: (248) 798-3060

I am writing to offer my thoughts and thanks to Mark at Leaders Choice for bringing his professionalism, knowledge and energy to the Reece and Nichols company. As a managing broker for one of the company's branches I am attending Mark's classes for the second year. I attend each session not only to support the agents but because I learn something new every time. Yesterday I was reminded of and picked up new verbiage on over-coming objections. I immediately found my 'Objections' CD and I've been playing in my car since I left yesterday's session. Every one of my agents that attended last year are having there best year ever and I expect the same from this years class.

Mark not only brings incredible detail and specifics for agents to use in every aspect of the business, he brings a tremendous 'human side' that connects with everyone. His sessions are just the right combination of the seriousness of building a career in real estate mixed with team building, humor and fun. As a manager and coach for my agents I am better prepared to lead them and help them grow due to my association with "North America's Real Estate Trainer" and my friend Mark Leader.

I look forward to attending for years to come.

Gregg

Gregg Davidson
Managing Broker
Reece and Nichols Southgate

Mark Leader has done the Leaders Choice Program for Crye-Leike in the Memphis, Nashville, Chattanooga, and Little Rock markets.

The program has been very well received in all markets. The agents were ALL very enthusiastic about the training they received.

One seasoned agent stated she got more out of the Leaders Choice Program than she got out of a more expensive, nationally known coaching program.

Harold Crye President
Crye-Leike, REALTORS
Nashville, TN

Dear Mark:

The Leaders’ Choice program has greatly impacted the productivity of all the sales associates that participate in your program. That is why we did the program three times. Our associates and managers continue to work the program for continued results. References are often made to Mark Leader and the Leader’s Choice Program!

It is obvious that you care about the many sales associates you train and are passionate about their success. I also like the fact that you continue to stay in touch and ask if there is anything you can do.

Sincerely,
Ed Forman, President
Watson Realty Corp.
Jacksonville, FL

Dear Mark,

I want to express my appreciation for how you have helped our organization through this changing market with your Leader's Choice program. Your program was practical and down to earth but had the right touch of accountability that generated some real, tangible results. Listings, sales and affiliated transactions all had a significant increase over the participating agent's prior pace of business. As important, they had fun and built some strong camaraderie that lasted beyond the program.

Thanks again for all your help.

Dan Elsea
Resident, Brokerage Services
Real Estate One, Inc.

Dear Mark,

Nine-weeks is a long time for a seminar … and it was worth every week of it! “When the Going Gets Tough, the Tough Get Back To Basics” was a winner!

Our associates, both new and experienced, were thrilled to participate. You provided a much-needed reminder to get back to the basics we all know, but sometimes fail to put to good use … your program’s built-in accountability helped our associates re-focus on productive activities while letting go of those that fill time but produce little in the way of success … and your enthusiasm was contagious!

Cliff Baird’s conference calls have also been helpful to our managers as they focus on what’s important in this challenging market.

Mark, I look forward to having you back for a repeat performance!

Thanks!

Sincerely,

Ty Dodge
President & CEO
RealtySouth
Birmingham, AL

Mark, a quick note to let you know we are anticipating great results again this year from your Leader’s Choice program at Reece & Nichols. As you can see by the statistics below, our session during the fourth quarter of 2007 had simply staggering results. I believe the results were significantly impacted by your ability to create an environment of accountability with enthusiasm, empathy and influence.

OUR ACTUAL RESULTS FROM LEADER’S CHOICE

We have 2200 agents in Reece and Nichols
143 agents took the Leader’s Choice program
They each averaged over two transactions a week for nine weeks. Amazing!
We had company totals of:
- 1599 new listings
- 699 sales and/or listings sold
- 1028 mortgages, title, insurance
- Total real estate sales Volume $367,403,322
- Average Volume per agent $2,482,00

STAGGERING for sure but also note that this was all accomplished during the “No Business” season between mid-November and mid-January -- there were holidays at Thanksgiving, the traditional seasonal breaks between Christmas and New Year’s and let’s not forget the Kansas winter.

Again, thank you for your contributions and coaching, it has been important for agent growth at Reece & Nichols.

Jerry Reece
Reece & Nichols

To Whom it May Concern:

I feel that the Leader’s Choice program has benefited me and my business in many different aspects to become a well-rounded Realtor® with Century 21 Advantage and would highly recommend this program to any new or seasoned agent that is serious about making a mark with their career in real estate.

The Leader's Choice program illustrates specific techniques, systems, dialogues and procedures on how a participant can gain the understanding and knowledge of becoming a professional real estate agent for years to come in an expeditious manner.

I whole-heartedly intend on using these acquired tools to increase my business and personally commend Ryan Reed, the instructor, on his quality teachings and personal experiences incorporated with our training program. He is an outstanding trainer and would recommend him as well.

Sincerely;
Justin B. Morris,
REALTOR® -Sales Executive Century 21 Advantage
Columbia, MO

Dear Marylyn,

I wanted to take a moment and thank you for sharing all of your knowledge in the Leader's Choice Seminar. I got so much out of it and can't wait to watch my success and production continue to grow. Not only have you been informative and inspiring, but the pace of the class, your energy level, and humor made it even more enjoyable. I can confidently say I have mastered the presentation in obtaining the Exclusive Right To Represent Buyers Contract. This alone will increase my production dramatically. Thank you for offering this program and I sincerely encourage everyone to take this as well. Whether you are just starting out or have been around for years, your production will certainly increase by using the dialogues and techniques taught in Leader's Choice! Thanks again,

Thank-you Mark!

Century 21 Anita Ferri Realty
Michelle Amato
Associate Broker
New York

Dear Marylyn

You shared your soul, spirit and zest for life! You made our time together a blast! You bombarded us with information, education, new techniques and good old-fashioned homework.

Now, rather saying "1 miss you" I wish to let you know I wear the armor of 'Marilyn Schwartz' to guide me through real estate transactions. Data from the class will backup my statements relative to the business and the tapes are tangible refreshers to revitalize the processes.

Thank you.

Century 21 Anita Ferri Realty
Jacqueline Harper
Licensed Real Estate Salesperson
New York

The Leader's Choice Program directed by Marylyn Schwartz has been monumental! Not only does Marylyn have a valuable source of information; she keeps the class on track and makes it fun.

I found the CD's helpful to reference regarding different techniques to use and when to use them. Also the techniques to use regarding Expired's & FSBO's and the other resources that were available for purchase are great tools. .

Personally I found the Objection Handling Techniques to be the most useful as well as the visual presentations. What to say when to say it and how to say it and to expand beyond your comfort zone.

The program has kept me focused on my Real Estate Career path and my goals to get there. I would recommend the class to both experienced and new Real Estate Agents as there is a surmountable source of information provided to you to build your career.

Cordially,

Century 21 Anita Ferri Realty
Helen Chauvin
Salesperson
New York

Hi Marylyn,

I have completed your 9 week course today but I did start out thinking I never thought I could. Why you ask would a course be hard to do if this is the business and career you have chosen. I have a license in Real estate since May/2004 not believing that I really was going to do RE. I left for another year thinking I made a mistake and went back to the Corporate a 9-5 job to make money until the following year, and in January '05, I had reached a decision again that RE is what I really wanted to do. So I started back very excited with a goal of getting a brokers license. Well 6 months later and a lot of hard work, I did receive my Brokers License. After that I started making more excuses as to why this RE business was not for me and one of the biggest reasons was that I thought I was getting old and could never compete with younger women in the RE world.

The honest truth is that I took your course to prove to myself that I was not a quitter and I was going to give you a chance to save me or admit to myself that this business was not for me. I found out through your education and coaching that it wasn't about you, but it was really all about me and what I can do for myself and how to achieve what I really wanted. This absolutely was not about getting old at all. Real estate is all about how you talk, what you say, and how you say it. I know I have all those qualities now, and I feel like a light bulb went on inside of me through everything you taught me in this 9 week course. Imagine that I really thought I was giving you a chance and all the while it was all on me. Through your education and coaching I just say it all better. I feel it when I go on a listing presentation because I feel 10 feet tall. I have the words and the answers, which I never had before. I say it more definitely and confidently. I just feel great and more educated to talk about real estate.

Just a short note, after session 2 of the class, I had gone on a listing presentation which my manager requested me to go on, as it was a very disgruntled seller that we had for 2 weeks and not very happy with our office, or the agent who took the listing. Normally I would have been very intimidated to do this, but I had just left your class earlier and had all your words inside of me and tried to memorize them before 5:30pm that day. I showed up as a marketing professional and proved to the seller that marketing is the way to sell her house and how we planned to market her house that I even surprised myself. Well I did get the listing and it stayed at our office. I think that was my turning point because I realized what had happened. Today which is our last class I am happy to say that the listing sold and contracts are being signed today. The seller has nothing but praise for me and Century 21 and tells me that our marketing plan has to be the best in the business, as she herself runs a marketing company.

Marilyn it was hard work and I thank you from the bottom of my heart, and everything you have taught me will always stay with me, even at the age I am right now, I feel as though you have rounded and molded me and made me even more confident and more positive as a Real Estate Marketing Professional.

Thank you for all the words .....

Century 21 GRAND
Sally "Serafina" Linker
Monroe, NY

Dear Marylyn,

Quite truthfully, this course was more than I had anticipated. I did not expect to cover so many different topics. As a fairly new agent, I really appreciated the role play, the techniques and the presentation process. I now have a better understanding as to how to approach buyers, sellers, FSBO's, and expireds.

Marilyn's knowledge of the course material was impeccable. Her wit was genuine and quick. She was able to keep the sessions interesting by throwing in a dose of humor.

I would recommend this course to all agents, new and seasoned because the course content, if applied will generate and increase sales.

Respectfully,

Century 21 Anita Ferri Realty
Shirley Felder
Real Estate Sales Associate
New York

Re: Leader's Choice Program
Dear Marylyn:

First of all, I just wanted to say you are a great teacher. I truly learned a lot from you and the Leader's Choice Program.

This program has taught me the correct dialogue to use while talking with FSBO's and Expireds. Also, the objection handling technique is wonderful. If I didn't take this class, I would never have known how to handle all the objections the sellers come up with. The tools, including the CD's are a great asset. Thank you for jump starting my career ahead two years!

I enjoyed this class very much and I would highly recommend it to others, as I have already. It was an honor and a pleasure meeting you and being under your guidance and great knowledge for nine weeks. You always made the classes fun, entertaining and very interesting. Each week I looked forward to going to your class and I'm sorry it has to come to an end. But I take with me a great knowledge and respect for this business. There really is a lot to know in order to be a great salesperson.

I feel much confident after taking this course and am happy that I am on my way to overcoming my fears. Thank you for all of your help!

Sincerely,

Century 21 Anita Ferri Realty
Doreen M. Spano
New York

Dear Marylyn:

The experience with Leader's Choice has been challenging, funny and something I shall not forget.

Your class has taught me to be much more organized and focused. Also, I know now what a real team player can accomplish. My team was great and the entire process of working together as a group was great. It was great when we won both trophies last week.

I would recommend Leader's Choice to my office. They need to be ready to work and take on new challenges. The most important thing is to always be open to new ways of thinking and doing. We, as professionals, work very hard and we need all of your best kept secrets to help move forward and be the Most Successful Real Estate Person we can be.

Thanks for your time and effort.

Century 21 Country Bumpkin Fishkill, Inc.
Karen Thompson
LaGrangeville, NY

Hi Dwayne,
We really appreciate everything you've done. We see you as a valued member of our company's Management Team. We could not sustain our growth or success without your direct involvement and your wonderful program. Look forward to growing our relationship, in the future. All the best

CIR Realtors
Ron Stader
Broker/Co-Owner

Mike,
Just want you to know that I really enjoyed your class. I learned a lot and continue to do so. The leader choice class I took was one of the best investment I would every made for myself and my family. I needed it at the time of my life; I was at a crosswalk. Thanks also for telling me about "The Secret" it really works. I am overwhelmed with excitement for my future.
Thanks,

Solid Source Realty
Marilyn Atkinson

Leader's Choice is a wonderful program and Mark Leader is the best. The course provided me the tools to become a top producer. Listings are the way to the top.

This course has taught me the steps to successfully meet with the seller and walk away with the listing.

For anyone who wants to advance in their career I highly recommend this course. You will get so much from it.

CBSHOME Real Estate
Diane Adkins
BELLEVUE, NE

I signed up for Mark's course because he motivated me from the start. He came and spoke to our company at a sales meeting. I knew right then and there that either I would make the decision to be a top salesperson or leave the business all together!

I have been an agent for five years. My first two years were my poverty level years not even twenty-thousand a year. Third and fourth years were okay. I was tired of being at the okay level.

Mark makes you accountable for your business and if you're not willing to do that then by all means go and find a 9-5 job that pays you a decent salary and stop torturing yourself.

He has pointed out so many times that the income is infinite you control how much you want to make. Not many people can say that about their careers.

Mark has a way of getting you excited again. He shows you how to keep your momentum and to stay positive.

I have more listings than I've ever had before even in my best year as a real estate agent. I hated listings but they are what will skyrocket you to the top!

This course will give you confidence to take those listings when you want them and it will teach you how to work smarter.

I am grateful to Mark for showing me the way to the top and I plan to be there for many years to come until I decide not to be.

Warmest Regards,

CBSHOME Real Estate
Robin Correll
Realtor, Bellevue, NE

To whom it may concern:

This letter is my testimonial to the Mark Leaders Program. I have been in the Real Estate business for 9 years. I have often thought of getting out of the business due to some low production years however, I have always enjoyed the nature of the work.. In my previous position as Production Claims Manager at Blue Cross & Blue Shield, I had my share of headaches but I always felt somewhat stifled and never felt able to project any creativity. NOT SO with Real Estate as Mark so many times indicated it is what we make it. "If it is to be it’s up to me".

Getting listings has always been my biggest fear in Real Estate. It seems that my listing presentations were unorganized and I always focused too much time on the price. The Mark Leader program has given me the confidence not to fear listings. His lectures regarding how real estate agents are in the business to handle people problems made me realize that it wasn't just me. Handling problems was just part of the business.

In addition to gaining confidence I've learned how I can take my business to a new level by actively obtaining at least one listing per week. In addition, I've been taught how to obtain those listings, how to handle most objections and how to re-focus my business( advertising, etc.)

I feel I have gained a lot of knowledge, confidence and direction in this course.

Thank-you Mark!

CBSHOME Real Estate
Marlyn Wilke
Omaha, NE

CIR Realtors

Mr Dwayne Groome
Leader's Choice

Dear Dwayne,
We have enjoyed working you over these past few years. Your 9 week spaced-training program has proven to be of great benefit to our attending Realtors. I have received many positive comments about your ability to communicate the information you present. I also hear how genuinely interested and caring you are about all your students.

Our company has received great value from our relationship. You have made it possible for many Realtors to learn the skills and develop the confidence they need to succeed in our competitive industry. I enjoy working with you. When you say you will do something - you mean it and you follow through.

We have seen positive recruiting results because of your training and mentoring. Realtors from other companies want to know why many of our Realtors are so productive and up-beat. They find out we are a company that truly cares for its people. We do things like make it easy to attend your program. We go so far as to offer a deferred payment plan for your program fee. Our company pays the cost of your program - up front, and then collects the fee back from our Realtors over an extended time frame. We see this as a complete win situation for everyone involved.

Thanks for everything Dwayne. I look forward to continuing to work with you and I expect we will form an even stronger relationship.

Yours Truly,

CIR Realtors
Ron Stader
Broker/Co-Owner

I just wanted you to know what we think of Mike Collard. I graduated from the Leaders Choice class he gave in the winter of 2005/06. My personal production was great during the course and I was sold on the Mark Leader course right away and Mike Collard's unique teaching style and sense of humor.

This year my Broker was trying to get agents to sign up for the class almost daily. He is sold on the Mark Leader course also. Several of the agents came to me and asked if the course was worth the money and if I really learned anything. I told them that without Mike's influence and the material I learned in the course I would have been out of the Real Estate business 6 months ago.

You should also know that 5 of the top 10 agents in our office are Leader's Choice graduates and the number 1 agent in our office is attending the course this year for the first time. Kelly Hayes, Myself, and Rhonda Cox graduated last year and placed 8,9, and 10 in the top ten this year.

I am very thankful for the Leader's Choice program and the impact it has had on my business and my attitude toward work and family. I believe in the value of the program. The way the presentations and objection handling techniques are taught so you can get more business and the way time management and finances are taught so you can have a life make the program the best and most comprehensive that I know of. The fact that we have Mike Collard is just icing on the cake.

Thanks,
Remax Realty Group
Kelvin Smith

Representing the top four percent of all Coldwell Banker Sales Associates worldwide, “The Beach Team”(Laura Curson & Claudia Gaguine) is the perfect example of success. Their passion and persistence has earned them a spot in the 2004 International President Elite Club. Even better, they have DOUBLED their income every year since taking the Leader’s Choice program.

Laura Curson and Claudia Gaguine have worked hard to get where they are. 2002 marked the beginning of the pair’s record-breaking real estate sales career targeting the Miami-Dade Condo Market. They credit both teaming up, and taking the Leader’s Choice program, with skyrocketing their careers.

Dedicated and disciplined, they prospected Click to read more about The Beach Team’s winning experience with Leader’s Choice …

Still considered a “rookie”, Sherri Glisson has been in the real estate business for 3 years and is already a top producing agent. Sherri has taken the Leader’s Choice program twice.

In her first year of business, she closed $989,000 in sales. After the Leader’s Choice program that number shot up to $3 million in her second year, and $6 million so far this year. Sherri was the top lister in June and the top seller in July out of over 70 agents in her office. Leader’s Choice helped her build her listing inventory from an average of 6 listings a year to an average of 3-4 listings at a time.

Each time Sherri participated in the Leader’s Choice program, she came away with something different.

How did the Leader’s Choice program help your career?
I’ve been in real estate nearly six years, most recently with Coldwell Banker in Coconut Grove. I took the Leader’s Choice program 2 ½ years ago.

It brought structure and motivation my career. At first, my career was the same as most Realtors – I was completing an average number of transactions and working with average properties. After taking the Leader’s Choice program, I am still working with the same volume of transactions; however, I am working with higher-end properties. I am working smarter and making more money.

I enjoyed the class sooo much and wanted to pass this on.. Tell Mark he does not have to worry about ever losing it even though he has been out, he came back with a blast. He does not have to worry about his leadership and salesman ability. Mark is definitely a natural born salesperson.

Mark and Chris was great until the end of the classes. Mark's brother did not miss a beat in his own style but same results (great results).

We send many many thanks and prayers to them both and still praying for Mark's recovery..

YOU ALL HAVE A WONDERFUL BLESSED DAY...

SENDING MANY PRAYERS AND BLESSINGS TO YOU ALL!!!

Thank you so much,
Gayle Cowan Burton
Crye-Leike Realtors

My experience with the Mark Leader's Seminar has been great. It has made me do things that I should have been doing all the time. I have only been in the business for a year and half. I left FED EX after almost 20 years of service to start a new life at the age of 43 yrs old. This Seminar made me a better person spiritually and physically concerning my home and work and for that I am soooo grateful to my Lord and Saviour, Mr. Mark, his brother and their team of experts. I have learned to love my FATHER Tracy Cowan more and more because he was a Farmer all his life rearing 15 children with my Mother Willie Mae Cowan a School Teacher until the age of 77 and now still living at the age of 88. My Father passed away almost 5 yrs ago and I appreciate him sooo much now for the foresight and having his own business of Farming especially in an age when it was very hard on Black Farmers. I have also worked the fields and gardens in the heat of the day and somewhat know what hard labor is. Now, I know if he did it after this class I need to take it up several steps higher because of technology and equal opportunity.

Mark, thank you sooo much for the story about the throwing the stick because I can relate some from my farm life.

Thank you all again for the opportunity of the class and look forward to growing more in the business and being most of all a better person for it.

Thank you so much,
Gayle Cowan Burton
Crye-Leike Realtors

I took Leader's Choice last year in Jacksonville, and learned a lot, but I was still so new that there were many things I really wasn't able to apply yet.

When you made the generous offer for "alumni" to return and retake it this year, I jumped at the opportunity. I was able to listen with a more confident ear, and to really internalize the material. I found the confidence I had been missing to apply your process. You see, Mark, I've been in the corporate world all my life, in computer science, so this sales thing is alien and completely unnatural to me, so it has taken me a little longer to really figure it all out.

I was one of those people who went to listing appointments as prepared as someone who was "winging" it could be, and I prayed and hoped as hard as I could. I didn't do too badly, but I always knew I wasn't going to make it like that.

Long story short: I did my first presentation yesterday using your entire process, beginning to end, and I did it on my laptop using the presentation Mr. Watson has provided. On the phone, they told me they were interviewing three Realtors, so I arranged it so I could be first. I dropped off my pre-listing presentation and my personal marketing plan the day before.

Well, they were so wowed by the whole thing that they told me they didn't know how anyone could do a better presentation than I had just done, but their attorney friend told them to interview three, so they were going to stick to that. I couldn't get them both to sign right then, but the husband said he was leaving town and going to be gone for a week, so I suggested, since I had already filled out the contract ahead of time and gone over it with them, that he sign now and his wife could sign later after the other interviews. I used about a hundred soft closes on them, and had them talking about when they sign with me.

I used two of your commission objection-handling techniques, the 7 dollar bill one and the one that shows there is nothing left for marketing when you hire the discounters, and how the discounters often cut the selling side commission, which causes Realtors to sell the 3% properties. I used those same dollar bills to illustrate that one as well.

Well, they never made one more peep about commission!

And Mark, I got the listing! It's (almost) ocean-front, $350,000 condo at 6.5%, and I'm just thrilled!
I absorbed every bit of information you gave, I listened and internalized every word you spoke, and I blew the competition out of the water!

It took a year to get up the courage to actually use it, but when I did, it really worked! I looked like a pro, and I could see their trust and confidence in me growing as we went. There was no question I couldn't answer, no objection I couldn't handle.

But it was all you! You gave me the words, the process and the confidence. I can't thank you enough for sharing your incredible insights.

You have truly changed my life.

Sincerely,
Connie Laudel, Realtor
Watson Realty Corp.

I just want to take a moment of my time to commend your program. I attended your course "Leaders' Choice" last summer in Tampa, Florida. I had only been in real estate for about 5 months when I began my journey with you. I needed to gain confidence in myself. Your course provided me with the necessary tools to go forward in my career. Last month I was the top listing agent in my Coldwell Banker office with 46 agents.

I fined tuned your listing presentation to fit my "style" and it worked. I can hear you speaking and the exact words that came from your mouth I find myself using very often. I am not quite as "pressured" as you suggested, but it works for me. I listed 12 homes in the last 3 months and have closed or have contract pending on all but 2 of these. I have become quite the negotiator...

Again, thanks for all the continued support,

--Deborah Tindall, Coldwell Banker Residential Real Estate

I would recommend the Mark Leader course to anyone in the real estate or sales industry as it is a motivator for you to get off your butt and work. It teaches you the dialogue to use on "For Sale By Owner" and Expirees. It also teaches you how to prospect and cold call potential new clients and the dialogue you need to conquer that phase of prospecting. It is a very informative and competitive class. You always want to beat the other teams and your co-workers so it makes it both competitive and fun at the same time. Overall, the cost of the course was well spent and helped me exceed my expectations.

Thanks Mark Leader.

--Randy Standel, Liberty Realty

This program has helped me get back on track with all my marketing techniques. It makes me realize that you to have to have systems in place to be successful. I would recommend it to others for all the basics that you need in this business. It was very informative and rewarding for me.

--Cindy J. Ross, Liberty Realty

As a new salesman (I mean my license is dated the same day the program started), I truly came to this class ignorant as to what it takes to become successful in the real estate business. The first few weeks I listened to what Mark was saying, it all made sense, but I still didn't have anything to apply it to. With blind faith I did what Mark told me to do - get into the office early and call until you make an appointment. In less than eight weeks I have nine listings and have sold four properties. (I even received a commission check). The phone is ringing and my week is full of appointments. I have no past experiences to compare to but I know I am having FUN. It doesn't take a genius to do the math… I am a LEADING SALESPERSON.

Mark takes the difficult and makes it simple. He turns objections into common sense. With these tools he has given me confidence - the best tool in my brief case. I believe everyone (new realtors as well as seasoned veterans) should take the MARK LEADER COURSES. Mark's simple back to the basics approach to building inventory will generate more income for all of us. Without question this course will confirm that you are a leading salesperson by which you make the industry more respected by our customers and our piers. The last eight weeks have gone by too fast. In this time Mark has become my teacher, my mentor, and my friend. I thank you for all you have given. I do believe what you give in life will come back to you ten fold.

--Thank you Mark, my friend and May God bless. John Klundert, RE/MAX, Windsor, Ontario

It is really a pleasure to write you and say Thank You! You have encouraged me to pursue my dreams and goals. You were wonderful! I know I had lots of challenges along the way. Each week you make me keep smiling and a positive outlook at all times that made me feel so much at ease so that I could get the job done. I have learned that there is no wrong time to buy or sell real estate. One reason: "They aren't making it anymore." So sell, sell, make money! I always felt that my success was your first priority. My goal for the next year is to build a business and hit a few goals I never attained previously. In December I was the Top Salesperson for Deerbrook Realty Inc., which is oh so hard because we have such high producers. I was so happy! You helped me "Just do it". I know you made a commitment to me and you made an all out effort to see that I hit my goals and I cannot thank you enough. You have always displayed the highest level of professionalism and I could count on you for what you said you would teach us. You make the real estate game seem so easy with your process…it's as smooth and easy as possible. Just one day at a time. One deal at a time. I wish you success in all of your future endeavors and I am hopeful that one day I may again have the pleasure of taking your course. You stand the tallest among them all. You are the TOP and the BEST TRAINER.

--Warm regards and the very best in your future, Margaret Jessop, Deerbrook Realty Inc., Leamington, Ontario

I would like to tell whoever may be considering enrolling in the "Mark Leader Course" that under no uncertain terms, I would highly recommend it. I have been a real estate salesperson for 2 years now and until I enrolled in this course, I used to downplay my qualifications by saying "I'm still a rookie, but I will do my best to serve my clients the best way I know how." Now I believe I can honestly say, "As a leading Salesperson, my client's best interests are always foremost in my mind, and, I am worth every $ of commission that I earn because if you don't hire me, you will have to settle for the second best because you wont have ME looking after your real estate needs." I have also learned that that to be a "Top Producer" my main goal is to build inventory. During my time as a student in the "Mark Leader Course" I acquired 8 listings, 3 of which sold before the course was over, so that showed me how important it is to get saleable listings and settle for over priced ones. I believe that if I had not been in the course at the time, I probably would not have achieved results in the nine week time span. The desire to complete assignments and the motivation that is taught to the students definitely made a difference in my everyday commitment to being at my desk to prospect and get the three listing appointments each week.

--I am a leading salesperson: Frank Plett, Gold Key Realty, Steinbach, Manitoba

How has the Mark Leader Course helped me?
Hi, my name is Susan McVey, I became a realtor in September 2002. One month later in October 2002, I attended a 3-hour seminar of free CE credits from a fellow named Mark Leader. My initial thoughts were “this guy is wanting everyone to sign up for the big seminar – HA, I got one on him – I’ll get free credits and forget that 9 week seminar – Who has the time? However, after listening to the real life stories of others (now like me), and to Mark Leader’s own testimony, I realize I did not have the money in my pocket to afford the seminar, but I could not afford not to sign up. Besides, if I could make just half of what Mark’s students averaged in sales, the hundreds of dollars would be peanuts.
The knowledge I learned through the Mark Leader Course was priceless. Not only did I build relationships with new friends, I actually looked forward to attending class.

Things I learned from Mark Leader:
How to get that listing!!!! Since Mark’s course, I have never lost a listing interview – so far I have a 100% listing rate. If I want it – it is mine!!!!

Organization!!!!

Thank God, the day I organized, (purchased shelving, cabinets, cleaned the desk daily) life got easier!

Dress like a million bucks!!!
It does make a difference. Just because everyone else shows up in jeans doesn’t mean you should. Remember, stand out, be different, look professional. (I had a customer who said she looked at my nails, my jewelry, and my wardrobe, and knew I cared for myself and I would take care of business.)
I have learned so much more from Leaders Choice – it will take me years to apply everything.

Since graduating from Leaders Choice, I have blown away every goal I made for myself and it is only October!!!!

18 of my listings sold. (This does not count what I have sold.)
By the end of this month, I will have earned over $100,000 in commissions(in a market which the average house sale in $107,000).
I am on target to be the rookie of the year in the northeast Georgia Board of Realtors MLS.
I have obtained Million Dollar Club status, selling over $1,000,000 of real estate this year (and should meet multi-million dollar status by year’s end).
I have more listings than any other agent in our 12-agent office.

Self-rewards I have received through having this job:

-I paid for my husband and me to go to Las Vegas in March to the RE/MAX convention.
-I bought myself an SUV (1st vehicle I have ever purchased on my own).
-I purchased my husband a palm pilot phone, $500, for no reason at all.
-I paid off all my credit cards (a grand total of 6!!!)
-I paid $4000 cash for “behind the teeth” braces to correct a bite problem.
-I paid back my husband for the $10,000 in my start up cost. (He never thought he would see that money.)
- Since Vegas we have gone to Myrtle Beach, SC, Gatlinburg, TN, (twice), Asheville, NC to the Grove Park Inn (where I bought myself a $300 massage!) and we will be going to New Mexico in November.

Every day I thank God for the blessings I have received and for the day I became a realtor. Mark Leader taught me more about real estate than real estate school ever could! He teaches how to be a successful realtor in terms we can all understand. I do not boast of achievements or financial success – I tell you this because my results are a direct outcome from Leaders Choice. As I read over my 1st year achievements it brings me to tears. I never saw the day I could afford “the extras” in life. I always thought I would be in debt and rely solely on my husband.

Thank you Mark Leader for sharing your knowledge with thousands of realtors around the world. You and your course changed the path of my life. It doesn’t matter how many years you’ve been a realtor. It’s your attitude, drive, and confidence that will take you beyond measure. Mark Leader literally gives you “word by word” scripts that work!

Trust me – I did not have $20 in my wallet the day I signed up for the course; however, I took a leap of faith. If you want to be successful, too – sign up for Leaders Choice today!

--Susan McVey

Thank you for teaching me what I should have been taught in real estate school. The Leaders Choice program has helped me focus on the key activities that will guarantee my success in real estate, and most especially, it helped me build the confidence I need in prospecting.
The Leaders Choice program, in essence, is “Real Estate 101” and I strongly recommend it to anyone who wants to be ahead of the competition. Again, thank you for a very interesting nine weeks.

Sincerely yours,

--Frederick Umeh, Stoughton MA

This is just a short note to let you know some feedback on the Leaders Choice program.
I felt that the program offered a wealth of information for both new and old agents alike. I feel that a course like this is useful to take, over and over. This program keeps you on track and pushes you to extend your potential. I look forward to attend this course again to smooth out and perfect my craft.
Thank you for all your help.

Sincerely,

--Richard Kaplan, Stoughton MA

The Leaders Choice program has given me the tools to go as far as I choose to go in my real estate career. I am greatly looking forward to building my business now that I know how to do so successfully.

I would recommend this course to anyone who needs to take control of their business. It is, simply put, a SLAM DUNK.

Sincerely,

--Jim Finn

Thank God, I decided to become a student in Mark Leader’s powerful training program, Leaders Choice. Thirty-three years ago, I became a licensed Real Estate Broker. Shortly after, I married my husband and started a family. I kept renewing my license and never actively entered the field. Three months ago, at 55 years old, I decided to start working full time in the real estate profession. Not knowing where to begin, Mark Leaders course was highly recommended to me by another broker.

I’ve completed the course and can honestly say I have the confidence to go forward. The proven techniques, dialogue, systems and procedures are priceless. My trainer, Marylyn Schwartz, is absolutely incredible in her knowledge, encouragement, and surely is a Real Estate Pro.

Mark Leader, thank you for sharing your experience, encouragement, and successful tools I need to become a top-producing Real Estate Broker.

--Theresa Haggerty-Johal, Stoughton MA

Something TRULY AMAZING is happening to my business! Having only been in Real Estate since April 7th, I thought I was doing good with my 4 listings, pending contracts, and open houses. But on June 26th, I attended Mark Leader's RED HOT ROOKIE Program and now I know what I was missing! The course is fun and filled with great ideas for building confidence and business. This morning I signed 4 listing agreements worth $595,600! I also picked up a subdivision!

What meant the most to me about your course, beside Mark and his way of educating you without your knowing, is the fundamentals of attitude, planning, routine, and finally realizing that numbers work for you! I tell myself each day to Dream High and Keep my Expectations Low. I work on the Highest Income Producing Activities First, and Follow-Up! I hold myself accountable for my activities and leave the results to a Higher Power. The Goal Setting of 3 Listing Apts. = 1 Listing Won is way conservative! I Love It! FSBO's don't stand a chance either with the FSBO course I picked up at a huge discount that same day!

Thanks for opening my eyes and preventing me from giving up like so many of my peers! See you at the Million Dollar Producer Banquet!

--Jan Scarbrough

I thought I would share this success story with you since it is your success as much as it is mine.
Last Monday we completed the Leaders Choice program here in Tampa. On Tuesday, after caravan, I checked the expired listings looking for prospects. There were four newly expired listings all over half a million dollars. Previously I would ignore those expired listings at that level because I was not comfortable. But on Tuesday they were all I had. I had finished calling my sphere for the month and was out of ideas. I could find phone numbers on only two of the listings.

I have been working with another agent in the office on some selected things so I discussed the idea of going after these together. She has a little more experience than I do in that she has been working full-time for two years. She agreed and then we went through the "You make the call" , "no you make the call". We ended it when she said that she had never been successful at getting the appointment from an expired listing or a FSBO call. So I was elected to make the calls.

I called the first one, a $500,000. house in North Tampa. No answer, not even an answering machine. Then I called the next phone number, a $1,999,999. listing. When I called, his daughter answered the phone and said that he was on the other line but he would call me back. I thought I would wait fifteen minutes or so and try again. Within five minutes he called me back. I was surprised. When we began the conversation, he asked which office I was calling from. I told him that it was New Tampa South. He replied that he thought that I was returning his call to another office. He also told me that he was trying to reach the Kennedy's. I'm so new that it didn't mean anything to me but it sure meant something to the experienced agents in the office. They are top agents in Tampa. I then got back on the process of getting the appointment and he agreed to see my partner and I the next morning at nine AM.

She and I customized the Expect More presentation, discussed the list appointment process that you teach and practiced our parts. We followed the process to the best of our ability. He did manage to drag us off course when we tried to sit at the table an talk smart. He brought up Real Estate immediately and headed out to show us the house. When we returned, we got back in control and back to following the process. Lauri went through the Expect More presentation and I when through the Previews presentation. Then he asked the commission question which was the one thing Lauri and I had not discussed. He isolated us by looking directly at Lauri. She did not hesitate, she said 7%. He then said that the two agents before us had offered 5% and 6% respectively. Lauri answered with how we would earn the 7% and I added other things about how much we and Coldwell Banker would be investing to promote his house. He then said that if we get him his price then the commission was not an issue.

We then finished the presentation and tried to close. He expressed that he liked our presentation and that a previous presentation was also very good. But he liked what we said we would do to market his home. He then looked at both of us and asked very pointedly, "Why should I list my home with you. It is clear that you do not have much experience with this price range. Why not someone like the Kennedy's" I answered that that was exactly why he should list with us. To other agents this is just another listing. To us it is something special. We would work hard to sell it. And that he would have our attention throughout the process of selling his home. He thanked us for our time and told us that he would let us know by Friday. We tried to close but he would not have it.

A friend called on Thursday night and asked me to talk to her grandmother about selling her house. I went there on Friday morning, followed the process and got the listing. That afternoon we called him and were asked to come over Saturday to fill out the paperwork and sign the listing. Which we did. That is only my third listing.

All I can say is that the process works. Even before you gain the experience to follow it perfectly, it works. Thanks Mark.

--Jack Fritz, Florida

I just wanted to let you know that I had my meeting with the other developer yesterday and I landed that deal also. That deal is for $3,475,000 (15 lots and the model home worth 1.4 million) and that to my other 2.66 million and it is a grand total $6,135,000 of signed listings that came about from taking your seminar. I also will have another 5-6 million from the first development as soon as the 2nd phase is platted. I talked to the developer today and he said in the next few weeks. So to recap I had 1 sale in my real estate career for 300k before taking your class. Since starting I had another sale for 354k and then the 6.1 million in listings with another 5-6 million with a verbal agreement. Your class has not only been career making, but life altering. You can me use me for a referral at anytime, I have contained my contact information for you, I will back your teachings up at anytime, and I have the numbers to prove it also. If you ever need me to tell my story, it would be my pleasure. Hell I feel it is my duty to try to help others they way that you helped me. Me and my family sincerely thank you from the bottom of our hearts. Let me know the next time you are in the Tampa area I would like to buy you a drink to celebrate. I will also let you know when the 2nd phase gets signed and the exact total.

--Patrick Burgess

I took your Leaders Choice class in the 4th Quarter of 2001 - my third year in the business. It was one of the hardest and best classes I've ever taken. I got off the new year at record pace and went from a $3 Million per year producer to almost $5.5 Million in 2002 thanks to the habits and focus I learned from your class! I highly recommend the program to anyone who is serious about increasing their productivity.

--Tanya Busch, Maine

I truly think it is an excellent course. I am experiencing it as a "student" and find it challenging to keep up with the "homework", but totally appropriate and valuable to truly create a sound career in real estate sales.

Mark is very sincere and comes across that way (moreso after being with him for multiple whole day sessions), as well as depicts a high degree of integrity. We have 6 in attendance from our Venice/Englewood offices. Most are newer agents are new to the area agents. Although all are struggling to meet the production requirements, I think each person realizes the value and is sincerely putting forth the effort, and following the process which will soon lead to the expected result.

--Peggy Lewis

This course is unsurpassed in excellence. I have been slipping a lot on my cold calling. No excuse, but I'm doing everything else as Mark is instructing. The tapes I play constantly while I'm working from my desk at home. They are a "great" inspiration. I am getting my listing presentation in impeccable order, but have spent too much time with buyers the last couple of weeks. I am new in real estate, and have not mastered juggling my work properly. I had only 2 transactions from January until the beginning of this course. I can now add 3 more sales to that total, and quadruple my commission. I am so impressed, and feel I owe this recent success in the most part to the confidence and techniques Mark has given me. The next few weeks, I intend to get on track with listing properties. The sales threw me off track--but a great stride forward for me.

--Deborah Tindall, Bradenton FL

The most important thing that you taught me was to raise my standards! I am no longer fearful of choosing to walk away from a situation that doesn’t allow me to be the professional that I strive to be. As a matter of fact, clearing out the dead wood has opened the doors to many more new opportunities that will be enjoyable. Thank you!

--Kathy Brogan, Beverly MA

The Leader’s Choice program showed me that opportunities to list and sell real estate exist at every turn of the road. While taking your class I listed three properties, realized that there are hundreds more waiting for me today, and noted that I can actually produce a large income and take time off without feeling guilty or overworked. Ultimately, in the course of this program, I totaled 17 transactions in ten weeks, networked with fantastic agents and challenged myself to incorporate such crucial fundamentals as cold calling and asking for new business.

--Jeremy Cryier, Andover MA

Leader’s Choice is a program you can’t afford to miss if you are serious about your real estate business! Though your program, Stacey and I have grown stronger as a team. We learned how to focus our efforts and discovered our strengths and weaknesses. This has helped us form a successful future as listing agents.

Thanks to you, we have an unstoppable listing presentation and know we can handle any objection that comes our way! Thank you!

--Andrea & Stacey, Beverly MA

This program has changed my perspective in dealing with my personal life and career, for the better. My motivation and self-confidence has risen to a higher degree. It teaches you how to lead, to win, and to live your life while developing professionalism.

This is more than just a sales program; it’s a wise investment. Get involved with it. You owe it to yourself!

--Roy Azul, Edmonton AB

I just wanted to drop you a note about how much I enjoyed and benefited from your course. It was well worth the money and has increased my business tremendously. Also, by now focusing on listings instead of working with too many time-wasting types of buyers, I am more productive, in less time. That is the best part, because now I am able to take time for myself and my family while still producing volume in my business. Thank you.

--John Carter, Edmonton AB

“This course is a must not only for all newer agents but also experienced agents who what to quickly build their inventory of listings and sales. In two months, I scheduled 25 listing appointments, obtained 9 listings, a sale and got price reductions totaling $30,000.00 on 2 older listing.”

--John R. Borges, Sales Associate, T.C. Tucker Company Inc.

“ After 11 years in the business, I’d reached a slow period of ‘lull’ in my business that affected my level of motivation and my attitude. However, after entering the ‘program’, I was faced with accountability, camaraderie, and a new grasp of attitude and motivation.”

--Sheila Butler, Sales Associate Re/Max Around Atlanta All-Stars Inc.

I really wish that Mark Leader’s training courses had been available when I first started in the real estate business many years ago. After experiencing Mark’s techniques and training, I believe that I would have had a much more lucrative and less stressful career. I am living proof that you can teach an old dog new tricks. Thanks Mark.

--Ron Richardson, Topeka, Kansas

I have been in the real estate business for twenty six years. Mark Leader is the best common sense trainer I have ever heard. He has a way of making you feel comfortable in the class, yet motivating you to do what may not be comfortable, to become more successful. You can tell Mark has a true heart for his students. He has definitely earned the name “Leader’s Choice”.

--Dan Clark, Topeka, Kansas

Just a note to let you know how much I have enjoyed the “Leader’s Choice” program. It has increased the productivity of everyone who attended. Not only in listings, sales and listings sold, but also in their overall attitude toward their real estate careers. My office has taken a step toward the next level. It has created team spirit and positive attitudes that have spilled over into the entire office. The one thing they all said was “I wish I had done this in the beginning of my real estate career” or “I feel more confident than ever before.” Mark, again I want to thank you for bringing the “Leader’s Choice” program to Kansas City. I am looking forward to our next class.

--Phil Peeler, Broker/Manager, Lee’s Summit, Missouri

I have been a full time Real Estate Agent since March 1988 (right at the height of the boom). I have enjoyed various levels of income during my career but I could never seem to create a consistent flow of income until now. That’s when I was introduced to Leader’s Choice by Mark Leader. Mark has taught me very crucial steps in order to become a master sales leader. I would highly recommend this training course to anyone, regardless of the level of experience they might have. Mark, I would just like to personally thank you for caring.

--Patrick Dummitt, St. Catherines, Ontario

I am writing to let you know the positive effect you and your course has made on me. The course has taught me to buy in, and trust that the end result will be a product of all the energy put into it. Although I have only been in real estate for seven months, I feel the course has given me the confidence to slingshot my real estate career. I have learned to do the activity and leave the end result to a higher power. So, I thank you Mark for giving me the opportunity to learn something new and exciting, but also for challenging me to strive ahead and continue.

--Robert Mirabelli, Etobicoke, Ontario

I want to thank you for making a course like this available to real estate agents. I for one have benefited immeasurably from the nine week course. I would wholeheartedly recommend the Mark Leader program to anyone with a desire to up their performance dramatically. Thank you once again Mark, this has translated into more transactions, more green and more fun.

--Perry Quinn, Niagara-On-Lake, Ontario

In order to do a quality job – any job – good tools are an essential component. This course provides these tools-whether you have been in the business 10 years – or such as myself, only 4 years. Thank you Mark.

--Maureen Hewitt, Kenora, Ontario

Having just completed your 9 week program, I would recommend to anyone in real estate sales, regardless of the number of years in the field, to invest in it. This program while teaching a person how to succeed in real estate, also teaches one how to succeed in life.

--Roy A. Glassford, Nepean, Ontario

I just felt I had to send you a letter of thanks for opening up my career in real estate. The nine weeks that we spent together certainly took me out of my comfort zone and the way you’ve taught me, you’ve kept me there, and doing the things you’ve taught, are becoming more comfortable and profitable all the time. I will always have you to thank for giving me the technique of how to work with clients, with the consistent insistence to go to work-to work and in showing me how to balance my time effectively between my career and my family. Working with you has certainly been rewarding for me and I wish you many great rewards in your career and life ahead. Thank you!

--Waldo Neustaedter, Steinbach, Manitoba

I wish to thank you from the bottom of my heart for the fabulous training that was given by you to make me a better person and improve my real estate skill in dealing with vendor and purchaser alike. I improved my production by 30% and I am not working weekends like I used to do. I would say that I have been given my life back to me in an extremely efficient technique.

--Tom Muldoon, Gloucester, Ontario

Mark, your talent as a great communicator and motivator has allowed me to have the best 2 years of my career in Real Estate since we last saw each other.

--Huguette Martineau, St. Lambert, Quebec

Mark has the skills and experience to take you from the level you are currently at, provide you with personal support and encouragement, and put you back on track!!

--Jeanine De Jonge, Calgary, Alberta

I was very pleased to hear that Mark would be returning to New Brunswick again, finally after 25 years in the Real Estate business, I am finally in control with the help of Mark Leader.

--Bob Ross, Fairvale, New Brunswick

Friend, teacher, motivator and mentor. These are the qualities that Mark provided to me; which have been critical to my real estate success.

--Tracy McLachlan, Winnipeg, Manitoba

It is with great pleasure that I comment on and endorse Mark Leader and his Leader’s Choice program. His course takes you on a formatted journey from self awareness and evaluation, right into those special selling techniques and secrets that separate the “wheat from the chaff”. These techniques can readily translate into thousands of dollars in income and can take an average salesperson from a mundane income existence to a new high of spectacular results, with just a little effort.

--Rob Schoemaker, Gloucester, Ontario

It is with great pleasure that I write to you and express my gratitude for all that you have done for our organization. I have had several of my newer agents come up to me and say that if it was not for your course, they would have left the business. Donna and I would like to thank you for all of your help and support, we now have 183 agents and 5 offices and your name is often spoken in our hallways.

--Arvin Thomas, Broker/Owner

Leader’s Choice has been an excellent all round real estate course to me.
Not only does it cover the skill set you must be prepared with, it gives you the motivation and self-esteem you need to succeed.

You make us push ourselves to the limit and become better professionals.

The classes are interesting, entertaining and there is always a new discovery and a new challenge.

I strongly recommend Leader’s Choice for new licensees but also to the experienced Realtor.
It will enhance their capabilities and give them the security you need to make it in Real Estate.

--George Teichholz, Commercial Sales Division, The Keyes Company

Thank you so much for the entertaining and educational program. I have never before learned so much and had so much fun doing it! The CD's reinforced everything that we covered each week. By listening to them over and over the dialog comes out of my mouth so naturally that even I think they are my ideas. I have been in the business less than a year and had not yet figured out exactly how to occupy my time each day, after taking your class I am much more organized. I know how to prioritize my day and how much time to spend in each activity. Taking control of myself gives me more confidence and I project that confidence on my cold calls and listing appointments. The techniques that I learned for developing a strong listing presentation will put me ahead of my competitors. Most of all the class has made me feel stronger about myself and my ability to get the job done. I am having the time of my life!

--Nora Roy, The Keyes Company

The Leader’s Choice program relly encouratged me to face the objections in addition to, it incread my self esteem because now I am pretty sure what to say, when to say it and also to hear with patience every detail that the seller has to explain to me when I ge a listing. In other words, I have learned how to handle objections, in a precise and professional way.

Would like to widely recommend this program, because it is an incentive for people like me,new in the business just 10 months, to progress and to get the goal that we all have in mind.
Thank you Mark, we have not only learned a lot, but we have also spent a great time this last nine weeks in a friendly environment.

--Hilda Beatriz Tambasco, The Keyes Company

Mark, Nice to see your smiling face. Despite my spitballs in your class I did listen and am having a $150,000 + month.

Trust all is well with you.

Regards,

--David T Mitchell "Mitch", RE/MAX Long Beach Island, Ship Bottom, NJ

Dear Mark,

I am excited to share my recent success with you. While taking your course I made a lot of contacts, got 2 buyer listings, but nothing came to contract. I was sidetracked a lot with meetings & trainings and was really getting frustrated that things weren't happening fast enough for me, so I made a decision to stay out of the classrooms and start applying the Mark Leader Course Principles-- meaning getting out there talking to people and following up until they said yes! Things have begun to happen! In the last 2 weeks I made one sale and got my first 2 listings! I am so excited. You are such an inspiration to me! I listen to your CD's everyday in my car. I really believe this is just the beginning and I am going to accomplish great things! All thanks to you Mark!

Sincerely,

Rita Haddy
Realtor

Dear Mark Leader,

Thank you for the intense training opportunity which you have provided me during these nine weeks in your training class.

Your training has provided me with the know how to go after listings and buyers with confidence, knowing that I can handle any objection which may come my way, because you have provided actual written demonstrations for me to use when approaching FSBO's, expired, sellers, buyers and in other situations.

You have shown me:

the importance of building inventory and the way to make sure that I get the listing,
the correct way to manage my time and apply it best at a listing presentation,
following-up after each point of contact with a customer,
using the right phrases and the right questions to ask to eliminate not only my fears, but the customers fears so they open up in conversations that will lead directly to closing the deal.

What has helped even more is having the cd's to listen to over and over until the words just flow right out. Mark, with your training and guidance you get 4 A's because you've taught me by Always controlling my approach and attitude, I can make it attainable!! Thank you very much for being truthful, sharing your wealth of knowledge and helping me attain my goals as well.

Lots of blessing,

Daisy Romero, Realtor® The Keyes Company North Palm Beach, FL

Dear Mark:

I think is very much appropriate to THANK YOU for an incredible and unforgetable trainning performance.

After 9 sessions (including the original), one has to appreciate your dedication, enthusiasm, determination, persevearance, punctuality, discipline, professionalism, but above all, the FAITH and LOVE of your delivery.

Success, the same as failure........is contagious. You have definetly exceeded in transmitting with enthusiasm, the always needed "POSITIVE MENTAL ATTITUDE".

I am proud to have shared with lots of our associates this beautiful experience, that will bound us as a locomotive (with different wagons) speeding towards success.

This is an investment that every professional in our field can not afford, not to do. I am very happy that the company I proudly represent, KEYES Co., sponsored and supports this kind of trainning.

I thank you for helping me re-touch my Vision and Mission Statement and focus on Listings as the most important piece of my Business Plan. Again Thank You, It was a pleasure to share with all of you this wonderful experience.

As Zig Ziglar says.............I will see you at the TOP!

The most sincere wishes for Health, Success and Happiness in all your endeavours and May The Lord Bless You always.

Abilio (Bill) Leon, Realtor® ,The Keyes Company, Florida

Click to hear these amazing success stories because of Leader's Choice

Call us today at (877) 730-6941 or Contact Us About Courses