The 12-week real estate training course for rookies –
AND agents getting back on track!
The perfect structure needed for any mentor/rookie relationship.
How do you get a new agent producing fast, so they will stay in your business longer? Assigning a mentor helps, but only if they can provide a solid program and have time to coach the new agent.
Red-Hot Rookie provides the needed structure to any mentor arrangement. It also does much of the training for you – on fundamentals and solid performance habits.
- New sales agents learning the ropes
- Mentor/coaches who want to present a structure
- Existing agents getting their career back on track
- Amateurs at in-house programs
Part 1: Self-guided workbook
Studying for a license does NOT prepare agents for a strong career. That’s why Red-Hot Rookie lays the foundation to help them succeed, including:
Creates the accountability and action to overcome new agent fears.
- Why so many new real estate agents fail
- How to build the foundation of a Lister
- 10 Steps to building a Red-Hot career
- How to build a Company Services Comparison Chart
- The importance of pro-active time management
- How to apply focused prospecting techniques
- The 6 Ps of Listing
- How to track activities and fine-tune their results
- The essential tools of a Lister
- Development of necessary Buyer skills
- And much more
Part 2: Mentor guidance with accountability
Includes monthly tele-conferences hosted by Founder and CEO Mark Leader.
12 weeks of action assignments selected by the mentor/coach. These weekly activities help the agent acclimate and develop their skills in your community’s specific marketplace. These are called "The Five P's" -
- Preparation – Recognize, prioritize and complete income-producing activities first;
- Prospecting – Apply focused and effective prospecting techniques and develop better buyer skills;
- Pricing – Master the toughest part of any transaction with proper research, preparation, and objection-blocking skills;
- Persuasion – Scripts, dialogues and systematic logic to quickly build a foundation of listings;
- Progress – Control prioritized activities and fine-tune results.
These weekly activities are assessed on a daily basis:
- Listing contacts made
- Listing prospects generated
- Listing appointments attended
- Listings obtained
- Names added to their relationship/referral list
- Assignments completed/not completed
Assignments become increasingly difficult as the agent gains skill and confidence. They emerge with the experience and traction they need to help them build top-production levels of income and never spin their wheels again.